You *also* need to know how to talk about “What’s In It For THEM” in a compelling way that inspires clients to give you a big, enthusiastic, full-body YES.
And if you’re not clear on the “expensive” problem you solve…
The one your ideal client is willing to prioritize fixing over ALLLLL the other competing & important things they want (vacations, new phones, laptops, college funds, retirement funds, a new car, etc, etc, etc)...
You are going to be swimming upstream, feel like you have to “convince” someone to work with you, and possibly even QUIT before getting a chance to make the impact you’ve been put on this earth to make.